For Immediate Distribution
Contact: John Pacini
The Honea Express Comes to XY Media Group
(HOUSTON, TX, January 10, 2014) – XY Media Group, the nation’s leading interactive firm specializing in marketing to men and dads, announced today that Whit Honea has joined the organization as a Senior Account Executive. This new position is being added to handle the expansion of XY Media’s client list, which includes Fortune 500 companies such as Unilever, Procter & Gamble, Kimberly-Clark, and Philips-Norelco.
Its projects have been featured in the New York Times, AdWeek, the Washington Post, Advertising Age, USA Weekend, and many more national publications. Its annual Dad 2.0 Summit, was named one of the Most Innovative Events of 2013 by BizBash Magazine.
In his role, Whit will be responsible for growing strategic client accounts with brands and agencies, as well as managing client marketing campaigns and ongoing customer relationships. He will also serve as Community Manager for the Dad 2.0 Summit.
“We’ve seen tremendous growth the past few years,” said XY Media Co-Founder, John Pacini. “In order to continue to serve our clients effectively, we are delighted to bring someone with Whit’s extensive experience and professional reputation to XY Media.”
As a social media marketer, Whit has worked with some of the largest brands in the world, including Procter & Gamble, Disney, Universal, JC Penney, and General Motors. He has worked as a blogger, writer, and editor in the online parenting space since he launched his personal blog, The Honea Express (www.whithonea.com), in 2005. He has contributed to many parenting websites, such as Babble, BabyCenter, Parentables, The Stir, GeekDad, and DadCentric, and is the editor of the “Dads & Families” section of The Good Men Project. Whit is also the author of “The Parents’ Phrase Book: Hundreds of Easy, Useful Phrases, Scripts, and Techniques for Every Situation,” available at major booksellers nationwide. Whit lives in the Los Angeles area with his wife and two sons.
“I am honored and very excited to join the XY Media team, which has been a wonderful champion for the modern dad,” says Honea. “I look forward to amplifying the voices of dad bloggers by helping to create business opportunities that are true to the voice of modern fatherhood.”
About Dad 2.0 Summit: The Dad 2.0 Summit is an annual conference where marketers, social media leaders, and blogging parents connect to discuss the changing voice and perception of modern fatherhood. Our next event will take place Jan. 30 – Feb. 1, 2014, at the JW Marriott in downtown New Orleans, LA.
For more information, please visit www.dad2summit.com.
About XY Media: XY Media is the leading interactive agency that specializes in connecting brands with today’s men and fathers. Our mission is to promote positive and authentic images of modern fatherhood, while helping brands connect with dads via authentic messages, memorable engagements, and thoughtful relationships. We care about fatherhood because we are dads, ourselves. And we believe that any story about marketing to adult men is a story that begins with today’s dads.
For more information, please visit www.xymediagroup.com.