The XY Media Team

We are a team of dedicated professionals, experienced in our field and passionate about our work.

We’re ready to do whatever it takes to help you connect your brand to today’s dads.

John Pacini


John Pacini is a digital strategist and entrepreneur who has been in the online parenting space since 2005. John was a co-founder of the Operation Mom online parenting network, and from the earliest days of social media he has worked with brands such as Sony Pictures, CBS, and dozens more in crafting social marketing campaigns that connect with online parents. John was a co-creator of the Mom 2.0 Summit and has worked closely with it’s founding team since it’s creation in 2008.

Douglas French


Doug French is a writer and single dad who began his personal blog, Laid-Off Dad, in June 2003. He has been profiled in or written for The New York Times, Slate, The Huffington Post, Babble, and Parents magazine, and his writing has appeared in several parentcentric websites and blogging anthologies. In July 2010, he made the still-curious decision to create When the Flames Go Up, a blog about co-parenting after divorce, with his ex-wife. She and he and their two young sons live in close proximity in Ann Arbor, Michigan.

XY Media is building a team of interactive media professionals who bring fresh ideas and the highest standards of client care. If that sounds like you, drop us a line!

Whit Honea

Senior Account Executive

Whit has worked with some of the largest brands in the world, including Procter & Gamble, Disney, Universal, JC Penney, and General Motors. He has been a blogger, writer, and editor in the online parenting space since he launched his personal blog, The Honea Express (, in 2005. He has contributed to many parenting websites, such as Babble, BabyCenter, The Stir, GeekDad, and DadCentric, and is the editor of the "Dads & Families" section of The Good Men Project. Whit is also the author of “The Parents’ Phrase Book: Hundreds of Easy, Useful Phrases, Scripts, and Techniques for Every Situation.”

Samuel Black

Account Associate

Sam served as an intern at both the 2012 and 2013 Dad 2.0 Summits, and joined XY Media in 2013 on a full-time basis as an Account Associate. Sam handles client relations, new account support and office management duties for the firm.

© Copyright - XY Media, LLC // "Dad 2.0 Summit" is a trademark of XY Media, LLC - Enfold Theme by Kriesi