Services

Brand Marketing Services

We help brands connect with dads – and frankly most adult men over age 30 – which is when brand marketers frequently lose sight of how to connect with these men. They have refined tastes and are fully engaged parents who care about the purchasing decisions that impact their family – from toilet paper to tires. Couple that with the fact that men exhibit significant brand loyalty, and this is clearly a consumer group that marketers don’t want to get wrong.  We make sure you get it right the first time, with memorable interactive marketing and events that reach key influencers and vocal leaders in the dad community.

Core Services

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    Events

    We create events both large and small that include relevant, memorable brand experiences. From large events like the Dad 2.0 Summit, to intimate events for 15-30 key influencers, we create an experience that fosters mutually-beneficial connections, valuable dialogue, and a positive view of fatherhood.

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    Campaigns

    We create interactive marketing campaigns with online influencers that are unique, impactful, and always authentic to the voice of modern fatherhood. Whether it’s traditional blogger content campaigns, crowdsourced video projects, national cooking competitions or offline community events, we’re able to create the right mix of digital interactive and real-life interactive that helps relationships flourish and makes brand messaging stick.

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    Strategic Consulting

    Marketing campaigns that portray positive, involved fatherhood can be very well-received by both dad and mom consumers, but it has to be done right. If you’re planning a dad-targeted marketing initiative, we can help you get it right the first time through strategic guidance, key influencer focus groups and alignment with brand ambassadors in the blogosphere. If you’re faced with emergency triage over an ill-advised campaign that maligned dads and experienced blowback from online parents, we can help you ‘right the ship’ and regain their confidence.

The Dad 2.0 Summit

The Dad 2.0 Summit is an annual conference where marketers, social media leaders, traditional media and blogging parents connect to discuss the changing voice and perception of modern fatherhood in the marketplace.

More men are defying stereotypes by taking active roles in their children’s lives, making day-to-day household purchasing decisions regarding products and services, and chronicling these experiences online. The Dad 2.0 Summit is an open conversation about the commercial power of dads online, as well as an opportunity to learn the tools and tactics used by influential bloggers to create high-quality content, build personal brands, and develop viable business models.

At the Dad 2.0 Summit, we work with a select group of brand sponsors to engage the conference attendees in relevant, fun and memorable activations at the event. All sponsorship activations must be value-adds for the conference attendees, and at the same time we create an environment for you to share brand messaging in ways that are enjoyable for everyone and provide great opportunities to build lasting brand-blogger relationships.

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