Father’s Day is less than four weeks away! And as XY Media Group (parent company of the Dad 2.0 Summit) is gearing up for the big, dad-specific news cycle, we think it’s important to take a look at the state of dad content marketing and dad blogging in the middle of 2014.
Dads are growing in online influence.
Whether they’re launching blogging businesses or just plugging into dad culture, the online dad community continues to blossom. Web-based discussion groups and forums are burgeoning (some members numbering in the thousands) and expanding beyond North American shores. Voices from Europe, Asia, Australia, and Africa are converging to make the resurgence of dad’s role in the family a globalized effort.
Dad blogger metrics are drawing attention.
Online dads continue to astound brands and industry observers with their reach, influence and unique sense of community camaraderie. Whether helping spike the overall numbers for a major brand’s national ad campaign or driving the #dad2summit hashtag to globally out-trend the hashtag #superbowl during Super Bowl weekend, people are noticing the power of our dad community. And we’re finding that online dads don’t just influence other dads – they influence all parent consumers in unique and impactful ways.
Dads are getting more attention.
Parent-centric websites are engaging more dad-based content and acknowledging the superior work dads are creating. (The proportion of dads at the first annual Iris Awards, as attendees and nominees, is particularly encouraging.) Academics are studying the impact of fathers in communities, and men’s health is a prevalent discussion topic. Dads are common subjects of, and contributors to, major media outlets such as The New York Times,Time, Huffington Post, NPR, MSNBC, and The Katie Show.
The 2015 Dad 2.0 Summit is nearly sold out.
Excitement around dad blogging and online marketing with dad content has seen a massive groundswell in recent years, and there’s no better indicator than the rapidly growing attendance at the annual Dad 2.0 Summit. Tickets to the 2015 Dad 2.0 event, nine months from now in San Francisco, nearly sold out in presale. Only a few dozen tickets remain, and should go quickly when sales re-open in the summer.
Dad influencers are committed to social good.
Dads are doing extraordinary things to raise money for causes, including biking 1,000 miles for a school, hiking the Appalachian trail for veterans, and building awareness campaigns to honor our deceased children.
Men are embracing the visual revolution.
As more online content campaigns branch out to include Instagram, Vine, and Pinterest (which, after its latest round of funding is worth more than $5 billion), dads are taking notice and following suit.
At XY Media Group we know that in order to create the most resonant, creative, and progressive content campaigns with and about dads, one of our primary jobs is to stay on top of developments like these and link top-quality bloggers with the brands that are eager to work with them. Look to us in the coming weeks and months as we chronicle the persistent surge of dads and dad-friendly messages into content marketing.