It never fails. You create the world’s greatest tweet, but an added link or photo eclipses the allotted 140 characters, and the onerous editing process begins anew. But that’s about to change. Innovations that will have a “significant impact on tweets” are coming to Twitter over the next few months, and one of the most momentous is that links and photos will not longer count against the character limit. Finally, those condensed tweets will get a bit of elbow room.
Online marketers are ready to welcome all that new social media real-estate.
- First and foremost, an image and a link can limit a tweet to just 95 characters, so excluding them from the count provides tweeters with as much as 47% more space to craft a clever, clickable message.
- As tweets come to rely more on visual elements, Twitter users are going to see a lot more images, videos, and live streaming embedded in their feeds.
- This will be especially important during live events, which we all know are the last, lingering opportunity to reach the most eyeballs enjoying a shared experience.
- Easier use will definitely convince more brands who’ve avoided Twitter to finally realize the power of a compelling Twitter presence.