You may know XY Media as the parent company of The Dad 2.0 Summit, an annual conference about the emerging voice and changing perception of modern fatherhood. Each year, we bring together more than 250 parent bloggers, media professionals, and brand representatives to discuss the messages that modern dads relate to most strongly and the burgeoning impact of dad-based content marketing.
But we’re so much more than that.
We’re a year-round digital consultancy committed to helping put together campaigns focusing on a new face for dad. And what better way to start things off than with our “New Face of Dad” campaign with Philip-Norelco?
This composite video features five dads–Jim Higley, Seth Taylor, Clay Nichols, Whit Honea, and Jon Armstrong–each talking about more than just what we dads do for our kids. Because we all do for our kids; the difference is how we like doing it, how fatherhood flipped a switch in our brains and told us that being a dad is much more fulfilling than just an hour or two after work and a 529 Plan.
This is the message we stand for, the one we want to help flourish, and the one we know modern dads respond to most avidly. And if this idea resonates with you and your marketing goals, we want to work with you, too.